Advertising Services: ABS business counts
ANZSIC class 6940, in the Professional, Scientific and Technical Services division.
- Actively trading businesses in Advertising Services (ANZSIC class 6940) across Australia, June 2025
- 13,527 businessesAustralian Bureau of Statistics, Counts of Australian Businesses, data cube 2, June 2025.
- Actively trading non-employing businesses in Advertising Services (ANZSIC class 6940) across Australia, June 2025
- 8,097 businessesAustralian Bureau of Statistics, Counts of Australian Businesses, data cube 2, June 2025.
- ABS business entries in Advertising Services (ANZSIC class 6940) across Australia: counted at June 2025 but not June 2024
- 2,535 businessesAustralian Bureau of Statistics, Counts of Australian Businesses, data cube 2, 2024-25.
- ABS business exits in Advertising Services (ANZSIC class 6940) across Australia: counted at June 2024 but not June 2025
- 2,213 businessesAustralian Bureau of Statistics, Counts of Australian Businesses, data cube 2, 2024-25.
About these figures
- These ABS figures count actively trading businesses, not workers, sites or venues, each in its main state or territory.
- Entries and exits compare two 30 June counts. They are not counts of openings and closures.
- The ABS adjusts its counts slightly to protect confidentiality, so a small number or a zero is approximate, not proof that no such business exists.
Summary of the ABS class definition
In this class, the ABS counts businesses mainly engaged in providing advertising services such as the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements).
Examples the ABS lists:
- Advertising agency service
- Advertising material preparation service
- Advertising placement service
- Advertising service (except the sale of advertising space in own publication or broadcast)
- Advertising space selling (on a commission or fee basis)
- Aerial advertising service
- Direct mail advertising service
- Sample distribution service
The ABS counts businesses mainly engaged in this related work in other classes:
- selling advertising space in printed material published by the same business are included in the appropriate classes of Division J Information Media and Telecommunications
- selling advertising time in radio or television broadcasts by the same business are included in the appropriate classes of Division J Information Media and Telecommunications
The ABS page for class 6940 gives the full definition and what the class leaves out.
By employment size
| Businesses | Count |
|---|---|
| All businesses | 13,527 businesses |
| Non-employing | 8,097 businesses |
| 1 to 4 employees | 4,046 businesses |
| 5 to 19 employees | 995 businesses |
| 20 to 199 employees | 365 businesses |
| 200 or more employees | 24 businesses |
Australian Bureau of Statistics, Counts of Australian Businesses, data cube 2, June 2025. Checked 15 Oct 2026.
By turnover
| Businesses | Count |
|---|---|
| Zero to less than $50k | 3,522 businesses |
| $50k to less than $200k | 4,555 businesses |
| $200k to less than $2m | 4,198 businesses |
| $2m to less than $5m | 656 businesses |
| $5m to less than $10m | 277 businesses |
| $10m or more | 319 businesses |
Australian Bureau of Statistics, Counts of Australian Businesses, data cube 3, June 2025. Checked 16 Oct 2026.
Entries and exits, 2024-25
| Businesses | Count |
|---|---|
| At the start of the year | 13,205 businesses |
| ABS business entries | 2,535 businesses |
| ABS business exits | 2,213 businesses |
| At the end of the year | 13,527 businesses |
Australian Bureau of Statistics, Counts of Australian Businesses, data cube 2, 2024-25. Checked 15 Oct 2026.
By main state or territory
| Businesses | Count |
|---|---|
| New South Wales | 5,261 businesses |
| Victoria | 3,570 businesses |
| Queensland | 2,780 businesses |
| Western Australia | 982 businesses |
| South Australia | 629 businesses |
| Tasmania | 132 businesses |
| Australian Capital Territory | 111 businesses |
| Northern Territory | 39 businesses |
| Other Territories or Currently Unknown | 23 businesses |
Australian Bureau of Statistics, Counts of Australian Businesses, data cube 2, June 2025. Checked 15 Oct 2026.
Sources
Counts of Australian Businesses, data cube 2: Businesses by main state by industry class by employment size ranges (8165DC02.xlsx). Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits, June 2021 to June 2025, licensed under CC BY 4.0 (CC BY 4.0). Released 16 December 2025, checked 15 October 2026.
Counts of Australian Businesses, data cube 3: Businesses by main state by industry class by turnover size ranges (8165DC03.xlsx). Source: Australian Bureau of Statistics, Counts of Australian Businesses, including Entries and Exits, June 2021 to June 2025, licensed under CC BY 4.0 (CC BY 4.0). Released 16 December 2025, checked 16 October 2026.
Correspondence, GCCSA 2021 to GCCSA 2026 (CG_GCCSA_2021_GCCSA_2026.csv). Source: Australian Bureau of Statistics, Australian Statistical Geography Standard (ASGS) Edition 4, licensed under CC BY 4.0 (CC BY 4.0). Released 22 July 2026, checked 15 October 2026.
Greater Capital City Statistical Areas digital boundary file, 2026 (GCCSA_2026_AUST_SHP_GDA2020.zip). Based on Australian Bureau of Statistics data, Australian Statistical Geography Standard (ASGS) Edition 4, licensed under CC BY 4.0 (CC BY 4.0). Released 22 July 2026, checked 15 October 2026.
Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006 (Revision 2.0): the detailed classification. Based on Australian Bureau of Statistics data, Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006 (Revision 2.0), licensed under CC BY 4.0 (CC BY 4.0). Released 26 June 2013, checked 16 October 2026.
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