ATO benchmarks for newsagents

Newsagents sell newspapers, magazines, cards, stationery and gifts, often with lottery tickets and other agency lines that pay commission, and their main costs are stock, rent and staff time.

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General information

These are the Australian Taxation Office's published small business benchmarks for newsagents, shown as the ATO publishes them for each turnover range. They describe the industry as a whole, not any one business, and they are not advice about a particular business. Sources checked 15 October 2026.

Total expenses as a share of turnover

Low and high end of each published range

Total expenses as a share of turnover for newsagents, by turnover range and financial year
Turnover range	Financial year	Low end	High end
$65,000 to $500,000	2023-24	77%	88%
$65,000 to $500,000	2022-23	79%	89%
$500,001 to $1,000,000	2023-24	83%	91%
$500,001 to $1,000,000	2022-23	85%	91%
More than $1,000,000	2023-24	89%	95%
More than $1,000,000	2022-23	90%	95%

Australian Taxation Office, Small Business Benchmarks, key ratios for 2023-24 and 2022-23 (data.gov.au), licensed under CC BY 2.5 AU. Checked 15 Oct 2026.

Cost of sales as a share of turnover

Low and high end of each published range

Cost of sales as a share of turnover for newsagents, by turnover range and financial year
Turnover range	Financial year	Low end	High end
$65,000 to $500,000	2023-24	42%	59%
$65,000 to $500,000	2022-23	45%	61%
$500,001 to $1,000,000	2023-24	47%	62%
$500,001 to $1,000,000	2022-23	49%	64%
More than $1,000,000	2023-24	55%	81%
More than $1,000,000	2022-23	58%	81%

Australian Taxation Office, Small Business Benchmarks, key ratios for 2023-24 and 2022-23 (data.gov.au), licensed under CC BY 2.5 AU. Checked 15 Oct 2026.

What sits behind these figures in the books

Cost of sales covers the cards, stationery, gifts, magazines and other goods bought for resale, adjusted for the stock still on hand at the period end.
Magazines and newspapers supplied on a sale or return basis are matched to the supplier's credits for unsold copies, so cost of sales covers only what was actually sold.
Money collected for lottery tickets and bill payments is recorded in its own accounts, apart from the store's own sales, so the commission earned on those lines is clear.

Sources

Small Business Benchmarks, 2023-24 Benchmarks (key ratios)
Australian Taxation Office. 2023-24 financial year, released 16 March 2026. Checked 15 October 2026.
Based on Australian Taxation Office data, Small Business Benchmarks, 2023-24 Benchmarks, licensed under CC BY 2.5 AU Licence: CC BY 2.5 AU.
Small Business Benchmarks, 2022-23 Benchmarks (key ratios)
Australian Taxation Office. 2022-23 financial year, released 17 March 2025. Checked 15 October 2026.
Based on Australian Taxation Office data, Small Business Benchmarks, 2022-23 Benchmarks, licensed under CC BY 2.5 AU Licence: CC BY 2.5 AU.

Get your books in order

Cost of sales and total expenses are only as reliable as the books behind them. Tell us how your business runs and we will suggest a bookkeeping plan that fits.