ATO benchmarks for florists

Florists earn from bouquets, arrangements, event and funeral flowers and delivered orders, with peaks around Valentine's Day and Mother's Day, while fresh flowers, staff and delivery are their main costs.

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General information

These are the Australian Taxation Office's published small business benchmarks for florists, shown as the ATO publishes them for each turnover range. They describe the industry as a whole, not any one business, and they are not advice about a particular business. Sources checked 15 October 2026.

Total expenses as a share of turnover

Low and high end of each published range

Total expenses as a share of turnover for florists, by turnover range and financial year
Turnover range	Financial year	Low end	High end
$65,000 to $300,000	2023-24	68%	82%
$65,000 to $300,000	2022-23	68%	82%
$300,001 to $600,000	2023-24	78%	88%
$300,001 to $600,000	2022-23	79%	90%
More than $600,000	2023-24	83%	91%
More than $600,000	2022-23	83%	91%

Australian Taxation Office, Small Business Benchmarks, key ratios for 2023-24 and 2022-23 (data.gov.au), licensed under CC BY 2.5 AU. Checked 15 Oct 2026.

Cost of sales as a share of turnover

Low and high end of each published range

Cost of sales as a share of turnover for florists, by turnover range and financial year
Turnover range	Financial year	Low end	High end
$65,000 to $300,000	2023-24	40%	51%
$65,000 to $300,000	2022-23	42%	53%
$300,001 to $600,000	2023-24	43%	50%
$300,001 to $600,000	2022-23	45%	53%
More than $600,000	2023-24	45%	53%
More than $600,000	2022-23	47%	54%

Australian Taxation Office, Small Business Benchmarks, key ratios for 2023-24 and 2022-23 (data.gov.au), licensed under CC BY 2.5 AU. Checked 15 Oct 2026.

What sits behind these figures in the books

Cost of sales covers the fresh flowers, foliage, plants, vases and wrapping used in what is sold, adjusted for the stems and sundries still on hand at the end of the period.
Flowers that wilt before they are sold are part of cost of sales, so stock counts at the period end include only flowers and plants still fit to sell.
Orders taken through relay networks or online marketplaces are matched to the payments received, with commissions recorded as their own expense, so turnover and costs are both complete.

Sources

Small Business Benchmarks, 2023-24 Benchmarks (key ratios)
Australian Taxation Office. 2023-24 financial year, released 16 March 2026. Checked 15 October 2026.
Based on Australian Taxation Office data, Small Business Benchmarks, 2023-24 Benchmarks, licensed under CC BY 2.5 AU Licence: CC BY 2.5 AU.
Small Business Benchmarks, 2022-23 Benchmarks (key ratios)
Australian Taxation Office. 2022-23 financial year, released 17 March 2025. Checked 15 October 2026.
Based on Australian Taxation Office data, Small Business Benchmarks, 2022-23 Benchmarks, licensed under CC BY 2.5 AU Licence: CC BY 2.5 AU.

Get your books in order

Cost of sales and total expenses are only as reliable as the books behind them. Tell us how your business runs and we will suggest a bookkeeping plan that fits.